Jorge Castro's entrepreneurial spirit was influenced by his upbringing in a family of restaurateurs. As a child, he worked in his family's restaurant, gaining firsthand experience and learning the value of hard work and dedication. Giving him a unique start in his future entrepreneurial endeavors, and a deep appreciation for the restaurant industry.
In 2008, at age 22 Jorge opened his first restaurant in Longview, WA. He later joined forces with his sister, Betty, to form the Pearl West Restaurant Group. Together, Jorge and Betty have opened numerous restaurants across the West Coast, including Margarita Factory, DOSALAS, and DIOSA. With a focus on identifying promising locations, creating unique menus, and building a loyal customer base, Pearl West has become a thriving business that employs over 500 people and generates millions in revenue. 2023 will mark the opening of their 10th restaurant location in under 15 years across 3 states.
Beatriz “Betty” Cantú
VP of Operations
Betty, a Pacific Northwest native, was born into a family of restaurateurs and gained experience working alongside her brother Jorge to open three successful restaurants. With a strong desire to open her own, Betty took the leap in 2014 and opened her first restaurant, igniting a passion that would lead her to want to open more. In 2017, she joined forces with Jorge to establish Pearl West Restaurant Group, recognizing the powerful combination of their sibling partnership. As VP of Operations, Betty draws on her experience in problem-solving and leadership to mentor the team that oversees every aspect of each restaurant. While Jorge focuses on buildouts, Betty excels in assembling teams to manage operations, striking the perfect balance between their strengths.
Edgar A. Castro
Edgar is the magic behind the shaping and cultivating of the forward-thinking, Pearl West Bar & Beverage Program. Creating out-of-the-box innovative programs is his specialty. Edgar is determined to push the company forward to be best in class among all bar programs nationwide. Much of his time is spent researching and learning new ways to take the drinks to the next level and become a trailblazer in all things bar. Outside of work Edgar loves to create music and has spent a lot of time working on music production and audio engineering. A lot of his inspiration for Pearl West Bars stems from his time working on music production and writing/composing songs for other artists.
Edgar is also a proud and grateful Testicular Cancer survivor. He works closely in the cancer community to help others that are going through their battle. He is looking to continue to push forward in life to continue to help those that didn't have the support that he had when he was going through his battle with cancer.
VP of Finance / IT
John Paul Cantu
Director of Culinary
John Paul was born and raised in South Texas. After serving in the Army as a Combat Medic and obtaining a bachelor’s degree in Human Biology, John Paul followed his passion for food and learned how to run a kitchen from his father-in-law, Jose Castro. John Paul quickly learned that the most important “ingredient” in the kitchen is its culture. Finding people with the same passion for cooking and teaching them the importance of teamwork has been the key to success in all our kitchens. Along with leading the kitchens of Pearl West, he oversees procurement and facilities for the company. Outside of work, John Paul loves spending time with his family, staying physically active, and enjoying a good cigar with his favorite tequila.
Chief Operations Officer
Charles brings over 25 years of experience in operations, leadership, concept growth and development in full service and fast casual restaurant environments. As a proud alum of the University of Arizona, Charles worked in just about every restaurant role before, during, and after college but is a bartender at heart. His career spans multiple start-up restaurants, with 20 years dedicated to operating and growing PF Chang's from their very first restaurant in various operations roles. Climbing, the ladder from an hourly tear member to Regional Vice President of Operations, Charles was instrumental in the expansion of the brand, ultimately leading a region of over 60 restaurant locations in the Western United States. His ability to build high performing tears, led to additional roles as the Chief Operations Officer in the upscale fast casual segment with southern California brands Lemonade and Burger Lounge. Charles was responsible for shepherding both brands through rapid growth, people development, instilling operational excellence and financial results.
VP of Innovation & Operations
Executive Assistant to CEO
Director of Learning & Development
we treat like family
“Excellent Mexican food! I asked if they could make me something not on their menu... avocado enchiladas! They were more then happy to do it and they turned out absolutely delicious!”
“My favorite drink here is The Dirty Virgin. This place has excellent food and service! Drinks to go with food purchase.”
“I'm a server and so were several others at our table. I don't think I've received this stellar of service in years! This will be a regular stop for us!”
“Great customer service and excellent margaritas! Food is awesome too. Whomever is designing the drinks and food menus are genius!”
“Great staff, margaritas and atmosphere. Definitely be back.”
If you are vision-impaired or have some other impairment covered by the Americans with Disabilities Act or a similar law,
and you wish to discuss potential accommodations related to using this website, please contact our Accessibility Manager by filling out a contact form.